Services offered
Design
Sponsored Ads
Strategy
Influencer optimization
Macadams Baking Systems Nig Ltd is a pioneer in introducing modern bakery equipment in Nigeria. Established in Nigeria in 1994.
Macadams has fostered an era marked by increasing the standards of quality control, aligning with the evolving standards of the baking industry. Through its robust distribution of bakery equipment and attentive sales and after-sales services, Macadams has consistently delivered top-tier baking and food service equipment to its clientele.
The Task
Create a compelling funding campaign to support key brand stakeholders in celebration of International Women’s Day.
The Process
For International Women's Day, Macadams Baking Systems decided to celebrate and support female-owned baking businesses with financial grants. In a bid to surpass the previous year's campaign, Macadams wanted the campaign to be communicated on a larger scale, with organic engagement that will be reflected across its social media page
In order to deliver on the client's expectations, We decided to announce a competition where the most deserving bakers would be awarded the grant. Using the competition as well as the hashtag #ADayInTheLifeOfABaker, we were able to achieve the following in just a 7-day-long campaign:
726.7k
Organic Impressions
57.9k
Likes
22.8k
Comments
6k
New Followers
