Harnessing Influence in both offline and online presence
Services offered
Design
Sponsored Ads
Strategy
Influencer optimization
Paga is the hub of financial empowerment in Africa, facilitating seamless transactions and access to financial services for consumers and merchants.
Through their direct services and Platform-as-a-Service, they enable endless possibilities for third parties to leverage our deep infrastructure
OUR CLIENT
VISIT WEBSITE
www.paga.com
The Task
Paga had the challenge of effectively engaging with diverse audiences across various social media platforms in Africa. With a wide range of demographics, cultural backgrounds, and linguistic preferences among their target audience, maintaining consistent and impactful communication across these platforms was challenging.
The Process
We took over the brand’s social handles in July 2021, where we kicked things off by developing a unique voice for the brand’s messaging. In a bid to create a cohesive look for the brand’s page, a mood board was created to determine the aesthetics of the brand. This, in conjunction with content ideas that incorporated strong storytelling, allowed us to create content that resonated with the client and target audience.
Discovery
- Problem Statement
- Stakeholders Meetings
- User Research
Define
- Creation of user personas
- Business Challenges
- Business Goals
Ideation
- Creation of Storytelling
- Knowing our Target audience
The Outcome
Within the first year, we achieved the following significant milestones:
Successfully executed virtual events, product launches, partner events, etc.
Grew Paga’s Social Media pages by over 20,000 followers in two years, representing a growth of over 100%.
Amplified partnerships and new ventures, such as #Twittertips, #Doroki, #TheeperxPaga, #PagaVirtualCard.
Executed impactful campaigns for the brand, including #ForHer, #PSPagaLovesYou, #ATimeForMore.
Increased reach and engagement across Paga’s social channels by over 300%.
