Services offered
Design
Sponsored Ads
Strategy
Influencer optimization
Amazon Prime Video is one of the leading global streaming service platforms, offering a wide selection of movies, TV shows, and original content to its subscribers.
Amazon Prime Video is currently available in over 200 countries and territories worldwide with an eligible Prime Video subscription or Amazon Prime membership. The brand penetrated the Nigerian market in 2022 and, ever since, has been one of the most beloved video streaming platforms in the country.
The Task
Create and execute captivating social media content strategies to garner anticipation and excitement for Prime Video’s latest releases for the Nigerian audience.
The Process
We took ownership of the brand's social media platforms by first driving cohesive messaging across all key social media touch points, ensuring that the brand voice resonated with the Nigerian market, customers were excited about the content and creatives that were launched and finally, they were able to engage audiences so much that they anticipated Prime Title's latest title launches and releases.
The Outcome
Within the first year, we achieved the following significant milestones:
Increase in followership by over 30% within the last one year.
Increase in overall positive sentiment toward Naija content on Prime by 20% in the last 6 months (data source: meltwater).
Improved creative output overall (both campaigns and regular posts) .
